You know, people always ask me when I knew I had to build something different in the community space.
And honestly? It was October 7th, 2023.
But not for the reasons you might think.
See, that day wasn't just about the global headlines. It was about watching what happened right here, in our communities, in response to those headlines.
I saw something incredible—people from all walks of life, different backgrounds, religions, colors, just dropping everything to help. To organize. To make a difference.
This is humanity at its best.
But then I started getting added to WhatsApp groups. And I mean, I lost count—twenty, thirty, maybe more groups, all trying to coordinate the same efforts.
Everyone called these "communities." But they weren't communities. They were chaos:
→ Same critical information shared in 15 different chats → People asking identical questions across multiple groups → Volunteers wanting to help but unable to find the right place → Important coordination buried in endless message threads
Here I am, two decades building technology, watching the most beautiful human response get strangled by bad tools.
That's when it hit me: Bad technology doesn't just waste time—it wastes human potential.
When people's hearts are moved to action, when they're ready to organize and change things... that's sacred. Our tools should honor that, not fragment it.
I couldn't let that go.
What moment made you realize the tools we use shape the impact we can have? 👇
