This year has been a big learning experience for me. Not the kind you read about in books, but the kind you only learn by getting things wrong and fixing them.
One of the biggest lessons was realizing that we shouldn’t be building for “organizations” as an idea. We should be building for the people doing the actual work.
The person staying up late trying to coordinate 20 vendors for a gala.
The community manager working hard to keep a Facebook group from turning into a spam mess.
The organizer juggling too many tools just to keep things from falling apart.
These are the people who really feel the pain of broken and fragmented systems. Not in theory, but every single day.
Once we started thinking this way, a lot changed. We stopped asking what looks good on paper and started asking what actually makes someone’s life easier.
I’m still learning. Still making mistakes. But this shift has been one of the most important ones.
Curious to hear from you.
What’s the hardest part of the project you’re working on right now?
